Why I'm Starting Clothes by Ojusha

Posted by Joshua Riley on

I don't want to work for anyone. I hate school. I don't want to work for a big company all my life and retire at 65. I want to be the ceo. I want to build my own dream. I don't even exactly know what my dream is yet. I'm sort of just testing different things out in my life, experimenting if you will. 

While I was a senior in high school, I started a clothing brand called Lethe Clothing. I don't want to get into what the brand name meant and all that but just know it did very well locally. In about a 3 month span, I had sold 150-200 items of clothing that I made. Majority of it was local although I did ship some.

So that was my first taste of e-commerce. It was a very slight taste. 

When I went to college, I had in my head that Lethe was going to blow up and it was just going to be fantastic. This was not the case. I felt like I had to sell which feels forceful which is the opposite of what I want. I want genuine fuckwithness. I want people to see something I made and be like, "Wow. That is creative. I want to buy that and wear that." 

We'll come back to this. 

While at Mizzou, (my college) I started watching business videos on youtube. More specifically, e-commerce videos. I launched my first store selling this weird product that scrubs feet. I know. Very fuckin strange. But, I ended up getting a sale. So that was a crazy feeling. I ended up signing up with this e-commerce company that trains and teaches people about e-commerce. My business partner and I ended up selling about 300 of these weird little pillows all over the world. While it was fun, it was not very fulfilling. I learned a lot from it, but I wanted to start and build something that I was actually proud of. 

I love clothes. I especially like being in my basement at 11:30 at night listening to trap music while I am sewing something that I think is going to look so sick. I also love when this thought to myself becomes a shared thought and people begin purchasing my creations. Thats amazing to me. I want this brand, company, website, whatever you want to call it, to be me making clothes that I like, and sharing them to the world in raw form. Maybe this venture takes off, maybe it doesn't. But at least I can say I tried. Mama aint raise no bitch. 

-Ojusha